The City as an Entertainment Machine
This course is an interdisciplinary engagement with the city. We approach the urban in three ways. First, we will consider recent efforts to update one of the classical models of urban growth, development, and politics. Thirty years ago, the sociologists John Logan and Harvey Molotch began a research program based on the idea of "the city as a growth machine," which emphasized that even the most sharply polarized city politics would find common ground in the shared need of all locally-dependent elites: growth. The growth machine metaphor inspired an enormous and interdisciplinary literature on the various ways that cities compete for industrial growth and relocation, and the varied effectiveness of different cities. Recently, however, an emergent interdisciplinary literature has introduced a new metaphor that gives much more attention to the complexities of postindustrial services, tourism, travel, and consumption: "the city as an entertainment machine."
Second, we'll consider the interplay of old and new ways of thinking about the relations between cities and dynamic, shifting networks of tourist visits and spectacular events. We'll forge a synthesis of Brian Berry's landmark conceptualization of "cities as systems within systems of cities" in the early 1960s, and a more recent, pathbreaking proposal for a new, interdisciplinary "mobility paradigm" by Sheller and Urry. We'll also synthesize the current transformation of a previous transformation from urban managerialism to what Harvey called urban entrepreneurialism -- a shift that has now culminated in entrepreneurial regimes devoted to perpetual locational competitions, sometimes involving what Cochrane and Peck diagnose as a replacement of old "growth coalitions" with newer "grants coalitions."
Third, we'll use these complementary theoretical frameworks to analyze several distinct aspects of urban tourism, entertainment, and the rise of what might be called the mega-event era of urbanization. This new era is shaped by alternating currents of global tourist flows, attempts to secure heritage site designations, an itinerant industry of convention and event planning, and of course the ever-more intense competition for the rights to host spectacular hallmark events. Mega-event urbanization is bound up with the rhetorical and empirical realities of globalization, and the sometimes frantic attempts of cities to remake the links between their local situations and a seemingly abstract, elusive space of flows portrayed by urban theorists like Manuel Castells. Even places that succeed in broadcasting positive, optimistic images about themselves feel compelled to invest heavily in place promotion when opportunities arise to bid for the right to 'host' a hallmark event.
For empirical richness and local interest, part of our discussion may consider Vancouver's experience of the city as an entertainment machine -- starkly illustrated by the successful bid for the 2010 Winter Olympic Games, the planning and staging of the enterprise, and the consequences for urban planning, governance, and community relations. Vancouver's "Invite the World In" mantra during the bidding process in late 2002 and early 2003 clearly illustrated the contemporary requirements to craft images of transnational, cosmopolitan energy -- all to attract free-spending tourists, footloose professional migrants, and deep-pocket investors. The months leading up to the July 2, 2003 announcement demonstrated just how competitive the Games site selection process has become, and how important this sort of locational tournament is for urban politics and long-range infrastructure planning. The subsequent institutional transformations at the city, provincial, and federal levels provided valuable insights into how this particular Olympic hosting event compared to those of other cities, and how the transnational spectacle staging industry continues to evolve.